Cross-Functional Strategy

The Story That'll ChangeYour Game

Picture this: It’s WWII. You’ve got a team of the best strategists around, tasked with solving critical problems and gaining the upper hand. The American B-25 and B-26 bombers are doing the bulk of the work, and your analysts notice something interesting. The planes that make it back are riddled with bullet holes in specific spots. It seems like a golden opportunity to reinforce those areas, right?

The military brass is all in – they see a way to make those planes tougher and get more bombing runs in. But there’s this one guy, a mathematician named Abraham Wald – a total brainiac who landed in the U.S. and found his way onto this strategy team – who flips the whole situation on its head.

Here’s his insight: They were only focusing on the planes that survived. He pointed out that the planes they needed to reinforce were the ones they weren’t seeing… the ones shot down because they were getting hit in the engines or cockpit. This strategic shift was a game-changer, they armored the vulnerable spots, and it’s a lesson still used in the Vietnam and Korean wars.

Businesses make the same mistake all the time. They focus on the wrong things – chasing sales goals instead of building a killer strategy, thinking marketing is the end-all-be-all, neglecting their teams, or assuming that innovation’s only for the tech giants.

“This strategic shift was a game-changer, they armored the vulnerable spots” .

These are all important lessons that can be applied to business, as well as to other areas of life. By following these principles, you can increase your chances of success.

How can you apply this story to your own business?

Here are a few ways you can apply the lessons from the Battle of Marathon to your own business:

  • Understand your competition. What are their strengths and weaknesses? What are they likely to do next?
  • Be creative and innovative. How can you find new ways to reach your customers and grow your business?
  • Be flexible and adaptable. Things don’t always go according to plan, so be prepared to change your strategy when necessary.

Don’t get caught in the trap of analyzing only what’s in front of you. The real insights – the ones that’ll keep you in the fight and ahead of the competition – are often the ones you’re not seeing.

Let us know if you want to brainstorm how this strategic approach could level up your business!

That’s why Hamkke exists. For a fresh perspective, an integrated strategy with global vision to upgrade your growth: transform from business to powerhouse, conquer new markets, and build a sustainable, thriving future.

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Cross-Functional Strategy

At Hamkke, we believe that a croos-functional strategy is the key to unlocking your organization’s full potential. It’s about more than just setting goals and creating a plan. It’s about creating a culture of alignment, collaboration, and continuous improvement.

Our approach to integral strategy is based on four key pillars:

  • Clarity: We help you define your organization’s high purpose.
  • Alignment: We help you align your people, processes, and resources around your strategic goals.
  • Execution: We help you implement your strategy and track your progress.
  • Sustainability: We help you build a sustainable organization that can thrive in the long term.

Commercial & Sales Strategy

We analyze your strategy and your commercial management process to create a plan for selling more and better.

Cros-Functional Strategy

A cross-functional strategy is a comprehensive approach to organizational management that ensures alignment and synergy at all levels. It begins with clearly defining the organization's key objectives and values, and then cascading them throughout the entire workforce. This creates a shared understanding of the organization's purpose and direction, empowering employees to make decisions and take actions that are aligned with its overall goals.

Corporate Finance

In business, cash is king and strategy is queen. We design tactics that help you improve your cash flow.


We live in a global convergence in many aspects, where we are required to have a global mindset, to adopt, create, solve, insert ourselves in global value chains and conquer markets.

Employee Experience

With Hamkke, make people a strategic ally of your Organization.

Operational Excellence

We strengthen your operations processes in services or manufacturing, to generate value deliveries, following methodologies of standardization, continuous improvement, quality and projects.

We provide you with advice at no cost. There is a market full of opportunities, and together we can explore it.

Free mentoring

Whatever your need, let us give you some practical ideas to reach new heights in your organization. We provide you with advice at no cost.

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